Workshops & Events

Small Business Month - October 2024

​

Join us this October for Small Business Month! Enjoy a series of workshops designed to elevate your business! Whether you're looking to enhance your skills, gain new insights, or connect with other entrepreneurs, we have something for everyone. Events will be held at various locations across the County of Renfrew.

​

The following events are brought you by Enterprise Renfrew County, in partnership with Renfrew County Community Futures Development Corporation, sponsored by City of Pembroke, Town of Petawawa, Township of Laurentian Valley, Township of Madawaska Valley, Township of Greater Madawaska, Town of Arnprior, and Township of Whitewater Region.​

​​

In-person Workshops:

​

October 7, 8:30am to 12:00pm, at the Calabogie Community Hall, $28.25 to register

• Create Effective Social Media Content Using Meta Business Suite & AI with MIMI Marketing Co. Harness the power of Meta Business Suite and AI to streamline and elevate your social media strategy. In this workshop, entrepreneurs will learn how to create compelling content that drives engagement and growth. Explore AI-driven tools for content creation, scheduling, and analytics, all within the Meta ecosystem. This session is ideal for business owners seeking to optimize their social media presence with cutting-edge technology, maximizing impact with minimal effort.​ 

• Collaborate to Elevate: Strategic Co-Marketing for Growth with Ottawa Valley Tourist Association. Unlock the power of collaboration to amplify your business reach and impact. In this interactive workshop, entrepreneurs will learn how to create compelling, joint promotional materials that resonate with diverse audiences. Discover techniques for aligning brand messages, pooling resources, and leveraging each other's networks to co-create marketing campaigns that drive growth and foster long-term partnerships. Perfect for business owners eager to expand their influence through strategic collaborations.

Event catered by The Babbling Gourmet

​​

October 9, 8:30am to 12:00pm, at the Ash Grove Inn in Barry's Bay, $28.25 to register

• Create Effective Social Media Content Using Meta Business Suite & AI with MIMI Marketing Co. Harness the power of Meta Business Suite and AI to streamline and elevate your social media strategy. In this workshop, entrepreneurs will learn how to create compelling content that drives engagement and growth. Explore AI-driven tools for content creation, scheduling, and analytics, all within the Meta ecosystem. This session is ideal for business owners seeking to optimize their social media presence with cutting-edge technology, maximizing impact with minimal effort.​ 

• Photography Playground with Madawaska Media. Transform your product photography with just a smartphone! In this hands-on workshop, entrepreneurs will explore a dynamic photography playground, complete with expertly staged stations designed to highlight their products. Learn tips and tricks for capturing professional-quality images using your phone, and discover how to make your products shine online. Perfect for business owners looking to elevate their brand visuals with minimal equipment.

Event catered by The Ash Grove Inn

​

October 16, 8:30am to 12:30pm, at the Whitewater Municipal Office in Cobden, $28.25 to register

• Boost Your Business with Effective Email Marketing and CRM Integration with Crummy Media. Join us for a powerful 90-minute workshop tailored for small business owners ready to take their email marketing to the next level. Whether you're a beginner or have some experience, this session covers the essentials of email marketing, from building a strategy to creating engaging campaigns. Learn how to grow your subscriber list, track performance, and stay compliant with regulations. We'll also demystify Customer Relationship Management (CRM) systems, showing you how they can enhance your email marketing efforts. Discover budget-friendly CRM options, explore how to integrate them with your email campaigns, and understand the benefits they bring to your marketing strategy. Walk away with actionable insights and practical tools to streamline your marketing efforts and build stronger customer relationships.

• Website Design Overview for DIY Entrepreneurs with Crummy Media. Empower yourself to create an effective website for your business! This workshop is designed for do-it-yourself entrepreneurs eager to build or improve their online presence. In this session, you'll learn the essentials of website design, including how to structure key content, ensure mobile responsiveness, and optimize for SEO. We’ll explore popular website building platforms like Wix, Squarespace, and WordPress, with a focus on their e-commerce capabilities. You'll also gain insights into when it's best to DIY your site and when to consider professional web design services. By the end, you'll have the knowledge and confidence to choose the right tools and approach for your website project, ensuring it meets your business needs.

Event catered the Sconed Bakeshop 

​

October 18, 12:30 to 4:00pm, at the Quality Inn & Suites in Petawawa, $28.25 to register

• Email Marketing Essentials with Crummy Media. Step up your marketing game with the fundamentals of email marketing! In this engaging session, you’ll learn how to craft a powerful email marketing strategy that drives results. We’ll cover everything from selecting the right tools to creating campaigns that captivate your audience. Discover best practices for building your email list while staying compliant with CASL regulations, and learn how to track and analyze your campaign's performance. Perfect for entrepreneurs looking to enhance their marketing efforts with effective, data-driven email strategies.

• AI for Small Business Marketing with Crummy Media. Unlock the power of AI to supercharge your small business marketing! In this session, you’ll discover how to use tools like ChatGPT/OpenAI for content ideation, SEO keyword analysis, copywriting, product descriptions, and more. Learn the art of crafting effective prompts to get the best results, while understanding the limitations of AI in your marketing efforts. We'll also explore a range of other AI tools, including Canva, Jasper AI, Deepbrain, Murf, and Midjourney, to elevate your visuals, videos, and graphics. Perfect for entrepreneurs ready to embrace AI and enhance their marketing strategy.

Event catered by J&J Catering

​

Participants are encouraged to visit the Petawawa Night Market at the Petawawa Container Market after this event! 

https://www.petawawa.ca/events/petawawa-container-market-events/

​

Virtual Workshops:

​

October 21st 1:00pm to 2:00pm

Navigating New Normals: Adaptive Marketing for Business webinar with Crummy Media

In a world of constant change, staying agile is key to thriving in business. This session on adaptive marketing will equip entrepreneurs with strategies to navigate economic shifts, construction disruptions, and seasonal fluctuations. Learn how to maintain customer engagement and foot traffic during challenging times through digital outreach, creative incentives, and off-season marketing tactics. We'll also explore how to leverage local events and partnerships to keep your business visible and vibrant. Join us to master the art of adapting your marketing strategies to new normals, ensuring your business remains resilient and successful.